Bhati Airtel launches IPTV services

Bharti Airtel on Monday became the first private player to launch its IPTV services under the brand—Airtel Digital Television interactive.

IPTV services provides television content through broadband connection. " We will now be able to offer a single knock on the door experience with our triple play services through which Airtel will deliver voice, broadband and TV and video
entertainment," said Bharti Airtel Telemedia services president Atul Bindal.

The customer would have to pay Rs 3999 as one time activation charges. The company has come with two price points for IPTV subscribers: Rs 999 per month for 135 channels, a broadband connection and a landline connection. The other package is for Rs 599 per month which comes bundled with 117 channels and a broadband connection. The company will offer a single bill for all these three services.

The service has been launched for the NCR region. " Unlike DTH service which is mass-based, IPTV service is targeted at the 7-8 metro cities," he said. The company will soon launch in Mumbai and Bangalore in a phased manner.

Mr Bindal said the company would leverage on the existing Airtel customer base to drive the penetration of DTH and IPTV services.

Source: economictimes.indiatimes.com