MUMBAI: As per the latest TAM (Television Audience Measurement) results, Zee News has been acclaimed as the leading channel preferred for the news related to the common man. These results were based on the occasion of announcement of Sixth Pay Commission, where Zee News garnered a magnificent score of 21% audiences of the total market share across all the four metros.
The findings show that Zee News has consistently been recognized as the most preferred news channel for its credibility and authenticity by the viewers. To take a quick recap of the performance Zee News: the channel had emerged as the most preferred news channel in week 30 and has again repeated the success in week 33 with its in-depth coverage on the Sixth Pay Commission announced on August 14’ 2008.
Highlighting the success, Barun Das, CEO, Zee News Ltd. said, “We at Zee News have always believed in the power of authenticity and credibility of news. Be it news related to a common man or of national interest, we always believe in offering our viewers the content, which is real and sensible. The decision on the Sixth Pay Commission was much awaited and we are happy that viewers have appreciated our coverage and have believed in Zee News as a channel, our concept of Zara Sochiye. We have always been confident about our acceptance and ratings are another motivation factor.”
The recently declared TAM results have placed Zee News ahead of other Hindi News channels like Star News, India TV, NDTV India, Aaj Tak, IBN 7 among others.
Source: http://www.indiantelevision.com/release/y2k8/aug/augrel83.php
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment