There was a time when landlines dominated the Indian telephone sector. With the advent of the ubiqutous mobile and subsequent cut-throat competition, tariffs have dropped and the mobile phone is now no longer considered a luxury. With mobile penetration even reaching remote corners of the country, the landline is struggling to maintain a loyal user base - even in rural India!
In a bid to lure users from the rural markets, BSNL has recently announced a plan in Uttar Pradesh where users have to pay a monthly installment of Rs. 20. Another option BSNL offers is a payment of Rs 200 at one time eliminating the monthly charge. With this offer, customers can avail of 20 free calls per month. With Bollywood star Preity Zinta endorsing the brand, BSNL sure hopes to strikle it rich in the landline telephone section.
As of now, this plan is offered only to selected rural areas in Uttar Pradesh, perhaps as a testing ground. If things go well, we could soon see this plan being extended to rural areas in other parts of the country.
Source: techtree.com
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