Kingfisher may phase out Simplifly Deccan

New Delhi: Simplifly Deccan, the low-cost carrier (LCC) brand formed after the merger of full service airline Kingfisher and the LCC Air Deccan, may soon cease to exist.
Kingfisher, which completes its merger with Air Deccan this month, will leverage the Deccan licence, which meets the stipulated five years of operations to fly overseas, but use its own brand to fly international routes from September 3 and gradually replace it in the domestic market too.
Sources close to the development said the international routes will have only full service operations, but the Kingfisher brand on the domestic routes will incorporate two models under one brand — a full service carrier and a more upgraded LCC service.
"An announcement to this effect could be made soon," the sources said. Kingfisher executives were not available for comment.
Yesterday, Deccan received government approval to operate seven weekly flights from Bangalore to London. Deccan, which completes five years of domestic operations on August 26, has already been designated for 13 international destinations, which include the US and the UK and short-haul destinations like Singapore, Hong Kong and West Asia.
21/08/08 Anirban Chowdhury/Business Standard


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