Reliance BIG TV of Anil Ambani group announced the launch of the country's first MPEG-4 quality Direct-To-Home (DTH) service which helps an operator to broadcast more channels in a compressed form without losing quality.
With an aim to capture five million customers in the first 12 months of operation, the company plans to offer 200 channels to customers in the initial phase. The service will be available across 6,500 towns in the country.
However, the established players in the market, Dish TV and Tata Sky, who use MPEG-2 technology, claim that they have proved to TRAI that MPEG-4 does not offers superior audio-video quality.
Speaking to newsmen, Arun Kapoor, CEO of Reliance Big TV, said that DTH has the potential to emerge a 60 million connections industry by 2012 as the current penetration is only a mere six million out of around 120 million TV households in the country.
BIG TV would also launch its own channels within the next 12 months besides offering IPTV within next two to three months. Work on the IPTV rollout is on in full swing, he added. Kapoor said that BIG TV would be India's first fully Digital Home Entertainment Service on world's most advanced MPEG-4 Direct-To-Home (DTH) Platform.
Source: http://malayalam.galatta.com
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