Reliance’s BigTV has launched it’s DTH service on August 15th.
Big TV DTH will be competing with already established players Dish TV and Tata Sky. DTH operators in the country, Tata Sky, DishTV and Sun are estimated to have a user base of around 7-8 million.
The service will have 32 cinema channels, and will be distributed via 700 distributors across the country.
It is estimated that India has over 124 million TV households, with roughly 80 million using the conventional cable delivery platform.
Following are some of the features that Big TV is promoting extensively in its advertisements.
Picture-in-Picture (PIP) that would enable viewers to watch twelve TV channels at the same time on any TV set in the country.
Enabled by worlds most advanced MPEG4 technology Platform for DTH services, BIG TV
BIG TV DTH service is available at 1 Lakh retail outlets, including over 240 Reliance World and 2000 Reliance Mobile Stores, across 6500 towns in the country.
First and only DTH operator to launch 32 Movie Channels and a Subscription Video on Demand service.
BIG TV’s Fully Digital Home Entertainment Service is available at Rs. 1490 including three months complimentary subscription.
The site is currently having lot of problem due to heavy traffic. I am also looking forward to having all the details about their plans. It is thought that Big TV would be providing the cheapest DTH service in India. The best thing is that they will be airing all the sports channels, which is not currently the case with Dish TV and Tata SKY.
Since the competition is hotting up amongst the DTH providers customers are set to benefit with this. Airtel is also launching its DTH service very soon.
You can get all the info regarding the Big TV at its official website at http://www/bigtv.co.in
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Source: http://blog.kishalaya.com
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